The donor’s journey of today has changed drastically in this new digital landscape, which presents a challenge in the way organizations have traditionally connected and nurtured relationships with donors. Before the digital age, donors relied on donor-development professionals for information about nonprofits. Now prospective donors have instant, 24/7 access to information on multiple devices at a time and place of their choosing.
In the digital world, successfully attracting your prospective donors begins with connecting to their passions through targeted, personalized content. By producing engaging and accessible content, your organization can connect with prospects by solving their unanswered questions — automatically establishing your organization as a solution to their desire to give back.
When it comes to moving prospects along in their donor journey online, are you truly ready? Join us for this one hour webinar to learn about how you can:
1. Better align your internal databases
2. Distribute Engaging Content
3. Create informative engagement opportunities
About Your Instructor:
Michelle Turman, MA, CFRE is the CEO of Catalyst Consulting Services whose mission is to facilitate positive change in the areas of executive searches, organizational management, and fundraising. With over twenty-four years of nonprofit experience, Michelle established Catalyst Consulting Services and has been responsible for increasing the impact and best practices of nonprofit organizations she serves and has raised over $75 million for the Tampa Bay community through her professional and personal philanthropic efforts. She is a Certified Fund Raising Executive and specializes in professional education in the areas of change management, capital campaigns, volunteer management, board governance, and fund development. Visit www.cataystcs.org to learn more.