Have you ever scrambled to compile collateral to showcase organizational successes to your board, committees, donors, members, the media, the public, or to a prospective hire? Do you find yourself describing your organization as a “best-kept secret”? You are not alone! This session provides internal and external organization leaders—serving in fundraising, membership, marketing, and human resources capacities—with a process to reflect upon and improve their organization’s storytelling efforts, to meet their respective goals.

Learning Objectives
– How to make storytelling an approachable and inclusive process
– Mediums most effective for organizational storytelling
– Setting up a team and process for refining your points of pride
– Best practices for collecting data
– Pitfalls to avoid when translating data into narrative

About Your Instructor
Sarah Lindemuth is a Partner & Research Director at Meshsem, Inc. The company focuses on making data-driven decision-making a reality, collaborating with non-profits, corporations, and public entities, to ensure big decisions are made thoughtfully and are backed by quantitative and qualitative insight.

Over her career she has given hundreds of presentations to for-profit and nonprofit groups, translating data collected on their behalf through surveys, interviews, and focus groups, into action. She also takes pride in working beside leaders to help them make the most of the information they are already collecting to tell their point-in-time stories as well as historical accomplishments.

Lindemuth holds dual degrees in Psychology and Advertising from the University of South Florida. Go Bulls! She is a proud graduate of the Leadership St. Pete Class of 2020, AKA the “Most visionary class ever,” a member of professional network Ekhos, and ex officio of premier regional leadership program Leadership Tampa Bay.

Visit www.meshsem.com for more information on the company and to connect.

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