Making the Most of your Donor Constituent Relationship Management System
One of the most important assets in your fundraising office is your donor relationship management software. A great CRM database doesn’t just house names addresses and lists of gifts, it is a tool for facilitating, informing, and driving every part of your organization’s fundraising program – if used right. In this course, we’ll examine how CRM involves people, processes, and technology all working simultaneously. We will discuss strategies for using CRM systems effectively and leveraging information to support and grow fundraising programs.