St. Pete Arts Alliance

The Opportunity

The founder of the organization had decided to retire and the leadership launched a search for a new leader that would increase the visibility and impact in the community, expand support for artists and art education, and enhance St. Petersburg as a diverse destination for arts and culture.

How Catalyst Facilitated Change

We were able to collaborate with the board on how to successfully transition out and in a new leader while conducting a statewide search for a leader who embodied the skillset to implement an ambitious cultural plan.

The Outcome

We were able to complete the search in two and a half months while ensuring a smooth transition of responsibilities, stabilization of valued relationships, and place a high quality leader who has exceeded their goals in the first year.


“The St. Petersburg Arts Alliance’s board of directors engaged Catalyst for our search for an executive director to replace our founder. Michelle Turman was extremely professional and always positive throughout the entire process; telling our story, finding/evaluating candidates, and helping us build consensus to a decision. In fact, she went beyond our expectations, educating our directors who had never done a search before. She worked extremely hard to understand our culture, and her counsel supported our organizational growth during and after the search.”

John Collins, Founder and Retired Executive Director
St. Petersburg Arts Alliance